Month: September 2021

More time at home during the pandemic has led to more munching. Last year, Americans snacked between meals 530 times per capita, up from 505 in 2015, according to figures from market research firm NPD Group. This shift in behavior has meant more business for Campbell Soup Company’s snacks division, which includes brands such as…

Social audio application Clubhouse introduced spatial audio technology last week. The feature works by assigning a specific spatial position to each speaker in a room, evenly distributing speakers for maximum intelligibility. It then applies a HRTF (head-related transfer function) and additional audio processing for each incoming audio stream in order to make the audio for…

Euan Jarvie, chief executive of Dentsu International U.K. and Ireland is leaving the business to lead analytics company IRI across EMEA. Jarvie, who joined Dentsu’s media agency Carat in 2015 as the executive director of global clients before being promoted to lead the network across U.K and Ireland in 2019, had previously held leadership positions…

In its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits. The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chlo? Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will…

Super Bowl 56 won’t even be played for another six months, but Fox Sports is already getting ready to sell ad inventory for Super Bowl 57. Next week, the company will begin ad sales for Super Bowl 57, which will be held on Feb. 5, 2023, Seth Winter, evp, sports sales, Fox Sports, told Adweek….

Twitter began rolling out its Super Follows monetization feature for users of its platform last week. The social network originally introduced Super Follows at its Analyst Day in February, and it began accepting applications in June. The feature began rolling out last week to a small group of those applicants in the U.S., and interested…

“Go big or go home” is a popular phrase in the sports world, and the Los Angeles Rams are living by it with a new kickoff film celebrating the first time that fans can attend games at SoFi Stadium. The 90-second film will air on Sunday Night Football during the team’s first game at home…

Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare…

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and… Continue reading »

The post A Prescription For Vigilance Against CTV Ad Fraud appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension… Continue reading »

The post Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise appeared first on AdExchanger.