Enthusiasm, fear, and light shows usher the country into the age of cryptocurrency.
The Butterfinger Investigators Are Back on the Case in a Campaign Reprisal
Some of the longest running TV shows have been police procedurals that spent decades following detectives who always had another case to solve. Ferrero drew on that rich tradition last September with its “Butterfinger Investigators” ad campaign. A year later, the candy bar crime-fighting duo has been renewed for a new effort that kicked off…
4 Psychology Hacks to Use in Your Next Great Ad
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie exemplifies four psychological concepts for breaking the mold with creative campaigns. Below, in his own words, he explains how successful ads access the brain to stand…
Vogue Is Livestreaming The Met Gala With Audi and Don Julio
Fashion titan Vogue is hosting the official red carpet livestream for industry spectacle the Met Gala, Sept. 13 at 5:30 p.m. ET. This year, to raise money for the Costume Institute at the Metropolitan Museum of Art, the dress code and theme is American Independence. Automaker Audi and tequila brand Don Julio are sponsoring the…
Biden Needs a Win on Infrastructure
Marvin Miller Belongs in Cooperstown
Hulu Sets $1 Monthly Price Hike for October
Hulu is the latest Disney streaming service to raise its prices. Beginning Oct. 8, the price of Hulu’s ad-free and ad-supported tiers will both cost $1 more each month, the company is telling subscribers today. Top line The change affects both current and new subscribers, and will increase Hulu’s ad-free plan to $12.99 a month…
Impossible Foods Debuts Plant-Based Chicken Nuggets at Major Groceries and Chef-Led Restaurants
Impossible Foods will lean into its celebrity-restaurant roots with the launch of its first faux chicken product at high-end eateries owned by David Chang, Marcus Samuelsson and Traci Des Jardins. The Silicon Valley-based brand, a major player in beef and pork substitutes, will also roll out its chicken-less chicken nuggets at mass-market regional chains like…
App Annie: 74B Social Apps Have Been Downloaded to Date
Mobile analytics company App Annie released its latest report analyzing the growth of social media applications over time. The report showed that to date, 74 billion social apps have been downloaded worldwide as of the second quarter of 2021, with 4.7 billion of those downloads occurring in the first half of 2021. App Annie App…
Disney’s ‘Shang-Chi’ Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Comscore said the action/fantasy film earned an estimated $75.5 million for three days and $90.0 million for four days.