Month: September 2021

The idea is to use fewer lines of code to index content on web pages or page updates, and have them serve up faster in search-query results.

Lawmakers in Texas have passed a bill that would prohibit Facebook, Twitter, Google and other large social media companies from blocking, demoting or demonetizing posts based on political viewpoint.

Marketing is both art and science, wisdom and magic. But where are the current ads that make us think, laugh or take notice?

Global sports, music and marketing agency Wasserman has expanded its European operations with the opening of an office in Germany which is set to be led by svps Kai Burkhard and Sebastian Birwe. The agency, which is headquartered in London, acquired German boxing promoter Team Sauerland to open Wasserman Boxing in March. It now plans…

Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade? This is the premise of a new Spanish reality show, in which young contestants have to live in a replica of a ’90s house, with none of the modern amenities they are used to. The…

There is a job in which smart people are paid to think, create and dream but it’s not taught in schools where children are told to follow rules and do what they’re told to the extreme. The world of advertising is perhaps still a mystery to most of the planet as it rarely makes an…

The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of commercial time (and for
evaluating the video landscape). Now it seems that several forces are at work conspiring to have this tradition come to an end – most notably, Comcast-owned NBC Universal, a long-time Nielsen critic,
which recently issued a request for proposals to more than 50 companies (including Nielsen) to “build a new measurement ecosystem for us that reflects the future.” They believe, as do many others,
that current research methodologies are not able to fully measure viewers in an increasingly splintered video environment, and a single source or single metric is no longer viable.

To help adland rally behind the broad spectrum of its sometimes marginalized talent pool Starcom is teaming with U.K. broadcaster Channel 4.

After Paris imposed a new citywide speed limit, a local running store decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law. A speed limit of 18mph (30km/h) came into force across Paris last week, with city officials saying it would increase traffic safety and reduce noise and pollution. A…

With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers. The Tourism Ireland campaign, named ‘Northern Ireland–Embrace a Giant Spirit’ begins on September 6 and will aim to…