Month: September 2021

The six-month program will school three “budding ‘TikTokers'” on the state-of-the-art expertise developed by LINK.

TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform.

Overall average game viewership is up 8% versus a year ago. “Sunday Night Football” is up 5% for the first three games, while ABC/ESPN’s “Monday Night Football” scored a 9% increase.

By Lyndon Campbell, corporate SVP of sports and brands at MarketCast This article is sponsored by MarketCast. This year, sponsors will spend more than $20 billion with sports leagues in North America and more than $60 billion globally. The appeal for brands sponsoring live sports is simple: It remains one of the few categories in… Continue reading »

The post Calling Our Shot: Predicting The Future Of The Sponsorship Game appeared first on AdExchanger.

Authentic and sustainable relationships create impactful work. In doing this, brands keep in mind the importance of inclusivity, diversity and change. Claudia Romo Edelman, founder of We Are All Human, and Gonzalo Del Fa, president of GroupM Multicultural, joined Brandweek to discuss initiatives their companies are taking to support and prioritize diversity-centered businesses and how…

Night School, known for its game “Oxenfree,” will help Netflix develop a library of branded games to draw in new subscribers.

“There is no other public company that has the focus to integrate the consumer directly into the advertising process,” asserts Moore.

The assistant will feature Disney characters’ voices and call up more than 1,000 interactive experiences and content.