Are Smart Locks a Smart Home Upgrade? A Leading Lock Expert Finds Out | WSJ
Forget Business or Leisure: It’s All About Essential Travelers
The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It’s now making room for the “essential traveler.” In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in partnership with Google. According to Wyndham CMO Lisa Checchio,…
Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire
Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers’ budgets. Grether made public his appointment via LinkedIn earlier this week where he said his new role will involve developing the next phase…
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
EDINBURGH, Scotland–To the world, Johnnie Walker is one of the great whisky brands, but in its homeland of Scotland, it is still often mistaken as being an American brand due to the long-held international focus and global growth since it was founded in Kilmarnock, Ayrshire. The Diageo-owned whisky is available in more than 180 countries,…
Imagine a World Without PowerPoint Decks That Instead Fosters Ideating and Insights
As we reimagine the future of work without an office as its center of gravity, we may also want to question why we spend so much time developing and presenting decks. A case can be made that most presentation decks are: Unnecessary. Too long. A celebration of process versus product. A mechanism of management control….
Mediaocean’s M&A Merry-Go-Round Takes Another Twist
Business has been brisk over the past year for the ad-tech sector’s dealmakers, with the number of mergers and acquisitions now firmly in the double digits. Earlier this week, it was Mediaocean’s turn to be acquired, with private equity outfits CVC and TA agreeing to purchase its wares from Vista Equity Partners for an undisclosed…
You Could Own a Custom Pair of JNCO Jeans to Ring In Goldfish’s Jalapeño Poppers Crackers
Outside of playing Final Fantasy VII on the original PlayStation and reading Buffy the Vampire Slayer fanfiction on Angelfire sites, nothing screams “I was a teenager in the ’90s” quite like a pair of JNCO jeans. With the debut of its limited-edition Jalape?o Popper flavor, Goldfish Crackers is embracing the dial-up internet of it all…
DHL Driver Makes Delivery In the Middle of a James Bond Chase Taking Place Around Him
After numerous Covid-19 postponements, the latest James Bond entry No Time To Die is just weeks from release (should the impact of the Delta variant not push back once again) and DHL is getting in on the action–literally–with a campaign that sees one of its drivers make a delivery despite Britain’s greatest secret agent causing…
What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski
More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And… Continue reading »
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