Through Thursday, Nielsen’s stock closed virtually flat for the week, down 0.2% to $21.21.
CMO Tenure Hits 10-Year Low
Only 4% of CEOs surveyed say the CMO is the most trusted member of the leadership team.
Dick’s Sporting Goods Shares Adventurous Campaign for the Arrival of Its Public Lands Stores
After a year that saw millions of people worldwide grappling with the solitude of quarantine, the idea of togetherness has taken on important new meaning. Highlighting the need that many have for social experiences, Dick’s Sporting Goods is launching its new platform, “Together,” in support of its new Public Lands retail concept. To encourage both…
Walgreens Still Wants You to Get Your Vaccines
In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
Amazon Poised To Launch Own-Brand TV In U.S.: Report
Amazon-branded sets could be introduced as soon as October, reports Business Insider.
MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
The final version provides additional detail related to its consideration of “continuous play,” the detection of “TV off” situations.
Walmart and Instacart Bring Same-Day Delivery to New York
Retail giant Walmart and delivery platform Instacart are expanding their same-day delivery partnership to include parts of New York City. In the boroughs of Brooklyn, the Bronx and Queens, as well as parts of the tristate area but excluding Manhattan, shoppers can place orders on Walmart.com and have them delivered in an hour. Top line…
ESPN+ Debuts New Brand Campaign Inviting Fans to ‘Join The Evolution’
The campaign, from Austin creative agency Preacher features reinterpreted Daft Punk Classic Performed by De’Wayne.
‘Hype House’ Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
Swimply gives homeowners the ability to make money off their unused spaces by renting their pools. “It’s this small tweak to the sharing economy,” says Swimply’s head of growth Sonny Mayugba. “There’s
no incumbent.”
no incumbent.”
Hulu Series Reveals Dark Side Of Social Media Fame
“The D’Amelio Show” traces sisters Charli and Dixie’s rise in the social media ranks, where they have attracted tens of millions of followers.