Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she’s partnered with Est?e Lauder as the beauty brand’s first-ever Global Changemaker. As part of the partnership, Est?e…
How Sweetgreen Can Rid Itself of the Sour Taste It Left in People’s Mouths
Welcome to another episode of Survivor: Brand, where brands and their C-suites out-maneuver themselves after inserting their feet into their mouths. In this week’s episode, Sweetgreen CEO Jonathan Neman suggested in an Aug. 30 LinkedIn post that more than three in four Covid-19 hospitalizations are due to people being overweight or obese. As you can…
Cricket Wireless Launches a Campaign That Embraces HBCU Life
Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting “a lot of us grow up thinking there’s not a space for us at the table.” A recent partnership between Dawson-Amoah and Cricket Wireless in support of…
Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition
There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…
As the Delta Variant Disrupts Labor Day Plans, Online Sales Could Benefit
As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally marks the end of summer and includes long weekend getaways, trips to the beach and family barbecues. But a new survey from market research firm Numerator found that consumer concern about Covid-19 is on the…
With iOS 15, Apple Will Get Permission Before Serving Its Own Targeted Ads
On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has asked users to opt in to personalized ads in its own apps. It’s a big deal, but there’s also a big caveat: Personalized… Continue reading »
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Dungeons & Dragons and Nerds Candy Partner to Offer New Packaging and Exclusive Gameplay
One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching adventurers hoping to loot the goodies inside. Now you can find it on limited-edition packaging for Ferrara Candy Company’s Nerds gummy clusters and…
Cadillac’s New EV: GM Bets On An Electric Future | WSJ
5 Everyday Ways to Invest in a Healthy Well-Being and Successful Career
Empowering mentors, earning secondary degrees, completing certification courses–these are just some of the investments professionals make throughout their lifetime that inevitably lead to success. But what about the small yet significant changes that can contribute to this success? Investing in the day-to-day routine can also have a big impact on personal well-being and success. We…
Most Powerful Women in Sports Video Series
Inspired by Adweek’s coveted Most Powerful Women in Sports awards franchise, the biweekly livestream video series spotlights the world’s leading sports figures both on and off the field. It’s an incredible opportunity to listen in, ask and receive advice and life lessons on leadership, collaboration, mental fortitude and how to navigate opportunity and adversity. Be…