Facebook Gaming Expands Licensed Music Access to Level Up Creators
In September 2020, Facebook Gaming gave Facebook Gaming Partner creators the ability to use licensed music as background music during their livestreams. Now, the social network expanded this capability to Level Up creators on the platform. In a Facebook Gaming blog post, Luis Renato Olivalves, director of global gaming creator partnerships said Facebook partnered with…
Nike Honors Ronaldo’s Record-Breaking 110th Goal by Returning to His Roots
After soccer star Cristiano Ronaldo broke a record to become the top international men’s goal scorer of all time, Nike decided to honor him by motivating the next generation of athletes in his hometown. Ronaldo scored his 110th and 11th goals for Portugal on Wednesday in a game against the Republic of Ireland. To celebrate,…
Sorry, the Correct Answer Is (and Always Was) LeVar Burton
When the fans speak, brands need to listen–and that includes beloved television game shows. When Jeopardy! host Alex Trebek passed away after 37 seasons, everyone knew there wasn’t a person who could fill his shoes perfectly. He taught us trivia for multiple generations. He made being smart cool. And he did it with effortless flair…
Local TV Streaming App Locast Suspends Operations After Losing Copyright Lawsuit
TV streaming service Locast suspended its operations Thursday morning after the app lost a courtroom battle with broadcasters CBS, ABC, NBC and Fox. The nonprofit streaming service provided local TV streams to customers without requiring a cable or satellite subscription. It asked for monthly donations, starting at $5 per month, which would in turn give…
CBS’ Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
“We have actually gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs,” says John Bogusz, EVP, sports sales & marketing, CBS Sports. “We are very
well sold going into the season.”
well sold going into the season.”
Google To Shutter Expanded Text Ads
Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns.
Reddit Rolls Out Conversation Ads After Discarding Programmatic
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels… Continue reading »
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The Big Story: The Great (Or Not-So-Great) Chinese Privacy Law
China’s new privacy law, the Personal Information Protection Law (PIPL), is no GDPR – but it’s close. PIPL requires an opt-in and aims to help Chinese citizens get better control over their personal data. But the law exists alongside other more surveillance-focused policies, such as China’s recent requirement that video game companies collect the real… Continue reading »
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Nielsen, Clients React To MRC’s Suspensions
Despite heavy Nielsen spin — on- and off-the-record as well as to its investors — that accreditation of its ratings services doesn’t actually matter, the consensus among some of its biggest
customers is that the credibility of its services have been tarnished by the Media Rating Council’s suspension of both its national and local services.
customers is that the credibility of its services have been tarnished by the Media Rating Council’s suspension of both its national and local services.