A Tax Plan to Destroy Farms and Ranches
Why Hurricane Ida Wasn’t Katrina
MRC Strips Nielsen Of Its National, Local TV Accreditation
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic. Nielsen asked the MRC last month to put its accreditation on hold in order to address issues with its panels and focus on the development… Continue reading »
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The Moon Landing Goes Hilariously Awry in This Cinematic Ad for Video Game Humankind
In the new video game Humankind, you can chart your own path for our species, and while the milestones might look familiar, the nations achieving them are far from predictable. French agency BETC’s cinematic ad for the Sega-published game has some fun with that central aspect of the game. In the spot, we see a…
Walmart and OZY Media Partner To Propel Stories of Black Entrepreneurship, Sustainability
Burgeoning multimedia news platform OZY Media maintains a stable of impressive partnerships between its growing digital presence and the popular (and expanding) outdoor OZY Fest. Now, the outlet is teaming up with a major conglomerate to tell inclusive stories: Walmart. The pair has announced a multi-year partnership that, per a recent press release, “will focus…
Sports Illustrated Launches Sports Betting Product in Colorado
Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. this morning, in partnership with 888, a U.K.-based online betting and gaming company with 27 years of operating experience. The publisher plans to launch SI Sportsbook in New Jersey, Iowa and Indiana in the next few months, before expanding to 13-15 legal jurisdictions in the…
Consumers Are Wild About Mobile Gaming—and They Don’t Mind Ads
Disrupted routines often reshape the way we spend free time, and the realities of the pandemic have meant that nearly everyone’s daily life has seem some significant changes. For many, that’s meant discovering new games on their phones–and realizing that they prefer gaming to Netflix or other video streaming services. Young consumers prefer gaming over…
Beats by Dre Signs Shedeur Sanders as Its First College Athlete and Youngest Endorser
Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising. The first spot with Sanders—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders–centers on the player’s decision to attend a Historically Black College…
5 Years in, No Fixed Address’ Strategy Is Shaking Up the Independent Agency Model
Five years ago, not many outside of Toronto had heard of No Fixed Address. The upstart agency had just come on the scene with a few clients mostly based north of the border. Jump ahead to the present, and with the addition of New York-based Mischief @ No Fixed Address, the agency has vaulted to…