Month: September 2021

For a short moment, the country appeared to be turning a corner after a 14-month lockdown. Vaccination rates were rising, the traveling industry was gaining momentum and more than a few brands were gearing up for an eventful summer rife with beachside parties and packed bars. But an unpredictable Delta variant and a significant resurgence…

The diamonds marketer named Havas Media Group its global media agency of record, replacing incumbent Mindshare, which opted out of the pitch.

It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities. For many teens and college-age students right now, social media newcomer TikTok stands out as the preferred conduit for watching, creating and sharing short videos. A lot of times…

Parents searching for advice on how to deal with back-to-school stress in 2021’s entrenched pandemic will uniformly find this tip: Increase your self-care. The brand stewards at Stonyfield organic yogurt have apparently read those reports, too. And they created a program specifically geared to adults who are readjusting their kids to in-person learning while juggling…

Finding ways to grow and innovate during a global health crisis is no easy task. But despite 18 months of social restrictions and limited access to pubs, bars, live music venues and nightclubs, the drinks sector has seen enormous growth in many areas. As people’s lifestyles significantly changed as a result of the pandemic, many…

Turner Classic Movies rolled out its first brand refresh since 2014, unveiling the next chapter for the WarnerMedia-owned cable network. The brand teamed up with Sibling Rivalry to develop the new tagline “Where Then Meets Now,” designed to reframe the conversation around 20th century films for the 21st century. “Everything old is new and classic…

LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its run at the end of
September.

In an attempt to stop my doom-writing about technology, I tried a thought experiment.

Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique airings at the local DMA level.

Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.