Dilbert by Scott Adams for Wed, 01 Sep 2021
The Fight to Define When AI Is ‘High Risk’
Everyone from tech companies to churches wants a say in how the EU regulates AI that could harm people.
PBS Doc Reveals How High Tech Is Upending American Work Lives
The new three-part documentary series “Future of Work” gives a viewer much to unpack and think about.
Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
Kantar’s global ad-equity ranking of media channels and brands found online and mobile games showed the greatest improvement in consumer receptivity. and the largest YOY increase in ad-equity
measurement. Consumers find gaming ads more “trustworthy,” “relevant,” and “useful” as well as “fun and entertaining.” YouTube, Google, and Facebook are still the most trusted social media platforms.
measurement. Consumers find gaming ads more “trustworthy,” “relevant,” and “useful” as well as “fun and entertaining.” YouTube, Google, and Facebook are still the most trusted social media platforms.
In New Brand Campaign, ESPN+ Asks Sports Fans to Join the Evolution
ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service. The network’s streamer ESPN+ is today rolling out an integrated brand campaign, “Join The Evolution,” that chronicles the evolution of sports broadcasting and viewership from a fan’s perspective. The spot uses a…
Freestar Acquires Sortable To Strengthen Publisher Offering
The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said.… Continue reading »
The post Freestar Acquires Sortable To Strengthen Publisher Offering appeared first on AdExchanger.
Pandemic Hastens Drop In Print Circulation For U.S. Newspapers
The top 25 papers saw a 20% decline in weekday print circulation from a year earlier to 3.4 million in the first quarter of 2021.
Artificial Intelligence and the ‘Gods Behind the Masks’
In an excerpt from AI 2041: Ten Visions for Our Future, Kai-Fu Lee and Chen Qiufan explore what happens when deepfakers attack the deepfakes.
How Dettol Responded to the Covid-19 Crisis With an Effective Communications Plan
The past two years of the Covid-19 pandemic have reminded the world, in arguably the severest manner, of the importance of good hygiene. As a result, hundreds of millions of dollars have been spent internationally on advertising campaigns, both from public and private purses, to remind people how they can protect themselves as well as…