Month: September 2021

The partnership was established to provide minority-owned and disadvantaged small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the
public sector.

Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of its existing users to this model.

Instagram head Adam Mosseri said in a blog post: “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and
importance of this project for younger teens online today.” Fairplay, which rallied opposition to the planned service, called the retreat “a watershed moment for the growing tech accountability
movement.”

LinkedIn confirmed reports that it is testing paid Events with a small group of users, adding that a decision has not yet been reached on rolling it out officially. A spokesperson for the professional network said, “Amid the changing world of work and transition to a nearly all remote workforce, LinkedIn Events has seen a…

Music artist and fashion/beauty mogul Rihanna brought some sizzle to New York’s Soho neighborhood Saturday night with an experiential event that literally and figuratively stopped traffic. To celebrate the arrival of the Amazon Prime runway special “Savage X Fenty Show Vol. 3,” the beauty brand took over the windows at 477 Broadway for an unforgettable…

2021 continues to be the year in which consumer buying behaviors and sentiments are seismically shifting. The pandemic seemingly continues to have aftershock effects on the nation at large, permanently alerting consumer views and habits on everything from how they choose to spend their money, where they want to live, how they want to work…

Cleancult has recruited some eager members. Today, the young manufacturer of plant-based household cleaning products announced $25 million in new funding. Investors are a mixture of private equity and venture capital firms, including Kevin Hart’s Hartbeat Ventures and Rachel Zoe’s Rachel Zoe Venture Partners. The number “dwarfs all other investment rounds put together,” Ryan Lupberger,…

Magnolia Network, Discovery’s joint venture with Chip and Joanna Gaines–whose October 2020 linear debut was postponed because of the pandemic–will now make it to air on Jan. 5, 2022. On that day, DIY Network will rebrand as Magnolia at 9 p.m. ET, with the linear debut of the couple’s signature show, Fixer Upper: Welcome Home,…

As the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early…

There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Nielsen’s evp of marketing analytics, Tina Wilson, and American Family Insurance’s vp of marketing, Sherina Smith, joined Brandweek last week to discuss the importance of a…