The findings vary by generation, but overall show marked drops in the adults planning most changes, which the exception of moving long distances.
Researcher To Urge Congress To Require Full Advertising Transparency From Platforms
Laura Edelson of NYU’s Ad Observatory project, shut down by Facebook account suspensions last month, will also ask House subcommittee to support measures protecting researchers, journalists
investigating platforms’ operations.
investigating platforms’ operations.
Pearls Before Swine by Stephan Pastis for Tue, 28 Sep 2021
Dilbert by Scott Adams for Tue, 28 Sep 2021
When Cookies Are Finally In The Rearview Mirror, Leave The Metrics Game With Them
By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective campaigns anymore. These are big words – but they reflect the significant momentum toward confidence in data as both sides of the ad spectrum look for solid footing in the wake of rapid changes. The… Continue reading »
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New For Fall: All Is Not Lost In NBC’s ‘La Brea’
Early in the premiere episode of NBC’s new fall disaster thriller “La Brea,” one of the characters acknowledges the show’s debt to “Lost.”
Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate
Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the…
The Unquantifiable Nature Of Privacy With Google’s David Temkin
What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. “Privacy is not itself quantifiable. It’s a subjective sense; it’s relative to people’s expectations,” Temkin says on this week’s episode of AdExchanger Talks. “[Privacy is] relative to what they understand… Continue reading »
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What is Threatening the World’s Top Ad Schools?
Ad schools have long been the conventional route into the industry and a go-to source of new talent for agencies. But this month, one of the best in the world, The Watford Course in the U.K., shut down. And it is not the only ad school facing trouble. The School of Communication Arts in London,…
Open Your Eyes, Ears and Tastebuds to This Fizzy Drink
Two nuclear power engineers, Tommy Kelly and Salim Najjar, turned a hobby into a brand with a mission. Sound is a certified unsweetened organic sparkling beverage brand committed to making healthier drink products with compelling flavors. Early this year, the company strategized a visual rebrand to inspire an increase in organic outreach. “We knew that…