Settle in and get ready to rewatch–several times, at least–this French telecom ad, which starts with a meet cute, love-at-first-sight encounter and goes on to track major moments in the life of the couple and their growing family, all threaded together with a single fumbled smartphone. For its client Bouygues Telecom, creative agency BETC has…
Best Buy’s Home Experts Are the Stars of Its Fall Campaign
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home. That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of…
Predictions, Hopes and Dreams on The Future Of Advertising
What will the future of advertising look like? The industry will continue to form and re-form as it always has. The test of who’s getting it right at any given time should be creative effectiveness, not cost “effectiveness.” Advertising itself may change in terms of how it looks and sounds and where it appears. But…
LinkedIn’s Hello Monday Podcast to Say Hello to 4 Creators
Hello Monday, the LinkedIn podcast hosted by senior editor at large Jessi Hempel, kicked off a four-part series devoted to creators Monday (Sept. 27). LinkedIn news editor Michaela Greer will be Hempel’s guest host, and they will discuss ways that creatives are using social media platforms and other tools to start, grow and scale their…
TikTok Tops 1B Monthly Active Users
It was a milestone Monday for TikTok, as the video creation platform revealed that it has surpassed 1 billion monthly active users. TikTok said in a blog post Monday, “TikTok has become a beloved part of life for people around the world because of the creativity and authenticity of our creators. Our global community is…
How Ben & Jerry’s Created Its Purpose-Driven Legacy
Long before it was widespread, Ben & Jerry’s was at the forefront of social responsibility. For the iconic ice cream makers, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena. McCarthy…
Reimagining Brand Loyalty and Value in the Digital Age With Petco’s Tariq Hassan
The need for brand trust among consumers is at an all-time high. Brand Genius honoree and Petco CMO Tariq Hassan joined Brandweek last week to share why trust will play an increasingly important role as the digital transformation reimagines brand loyalty and value. Adweek How the pandemic changed the pet industry Dog adoptions and sales…
Instagram Pauses Efforts to Develop Stand-Alone Instagram Kids App
Things are not quite a “Teenage Dream” at Instagram, as the Facebook-owned photo- and video-sharing network kicked off the work week by putting its Instagram Kids stand-alone application on hold and issuing its rebuttal to a damning story earlier this month in The Wall Street Journal. On hold Instagram confirmed in March that it was…
