Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next

In its third consecutive upward revision, Magna pushes Madison Avenue’s ad outlook consensus up significantly for 2021 and 2022.

Just Hold On, We’re Out of Home: Drake Takes OOH to Social Media for New Album

Rapper, actor and entrepreneur Drake is no stranger to the concept of out-of-home advertising. He’s utilized billboards to promote new music and concerts–as well as congratulating Rihanna–since 2011. With his latest album release, Certified Lover Boy, the Canadian artist took the OOH route again. This time, he’s highlighting album cuts by plastering every featured artist’s…

Amazon Is Nixing Free Grocery Delivery at Whole Foods

Amazon Prime members will no longer get free delivery from Whole Foods starting next month. Top line That’s because Amazon is reportedly adding a $9.95 fee on each delivery order from the grocery chain starting Oct. 25. The move comes to offset the service’s operating costs, according to a Whole Foods spokesperson. Customers previously enjoyed…

A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

Nineteen times a day, or more than once every waking hour–that’s how often consumers talk negatively about themselves according to a Tula Skincare study. In a space that has historically capitalized on insecurity, the brand is establishing itself as an industry champion for self-love. “The way the beauty industry approaches marketing is clearly fueling that…

US Advertising Sales Projected to Hit $278 Billion in 2021 As Recovery Accelerates

While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according to Magna’s latest quarterly forecast. Already, advertising spending has jumped 32% in the year’s first half, to hit $130 billion….

Clubhouse: How to Start Private Rooms via the Wave Feature

Clubhouse introduced a Wave feature that allows users to create private audio conversations with the users they follow. Our guide will show you how to create a private room in the Clubhouse mobile application. Note: These screenshots were captured in the Clubhouse app on iOS. Step 1: Swipe from left to right on the Clubhouse…

It’s Time To Comment On CPRA Rulemaking – Your Deadline Is Nov. 8

California’s new privacy protection agency put out the bat call last week for public comments as it gets ready to create implementation regulations for the California Privacy Rights Act (CPRA). Although the public can submit comments related to any area where the agency has authority, the agency has said that in this case, it’s “particularlyContinue reading »

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Messenger From Facebook: How to Use the Astrology Chat Theme

Messenger From Facebook introduced an Astrology chat theme that adds constellations and planets to a conversation’s background. When you change a conversation to the Astrology theme, its emoji will automatically switch to the circle and star. Our guide will show you how to use the Astrology theme in the Messenger mobile application. Note: These screenshots…