Month: September 2021

The hands-free Alexa skill makes it easy for customers to get help from OnStar’s emergency-certified advisors when they need it.

Often, the Latinx community in the U.S.–especially when they are first-generation–face identity issues in terms of holding on to their roots while also working towards assimilation and success in America. This issue spans across various components in one’s life-education, career success, parenting/family, etc. On this episode of Yeah, That’s Probably an Ad we’ve invited a…

The kind that may not necessarily go down the elevator at night. Or even up it in the morning.

Wells Fargo is introducing its newest credit card in a big way: by teaming with Oscar-winning actress Regina King for its first celebrity TV spot. Titled “Real Life Ready,” the campaign shows King using Wells Fargo’s Active Cash Visa card for her casual shopping needs, whether that means getting some ice cream or renting a…

Pinterest will host its second annual global Creators Festival Wednesday, Oct. 20. The hour-long livestreamed event will be hosted virtually in countries including Australia, Canada, France, Germany, the U.K. and the U.S. The platform’s latest creator experience, features and products will be unveiled by internationally-recognized talent, top emerging creators, Pinterest executives and special guests, and…

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default conversion method for any attribution touchpoint – a new product… Continue reading »

The post Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling appeared first on AdExchanger.

Who among our present-day media titans shall we place alongside the media moguls of yesteryear — among them, William Randolph Hearst?

IAC seeks to expand its online publishing business with the deal.

Machines can print textiles, cut fabric, and fold clothes. But it’s hard to train them to sew as fast and precisely as humans.