The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand’s “Let’s Be Kids” message…
Twitter Introduces Updates to Cut Down on Pixelated Videos
After several upgrades to how images are displayed on its platform, Twitter has turned its attention to video. The company said in a Twitter Support tweet that updates it rolled out will make videos uploaded to Twitter appear less pixelated, improving people’s viewing experience. Some good news: we’ve made updates to improve video quality. Starting…
Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign
Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice…
Twitter Rolls Out Hashtag-Triggered Emojis for 2021 US Elections
Twitter rolled out its official hashtag-triggered emojis for the 2021 elections in the U.S., with Election Day set for Nov. 2. The social network shared the emojis in a @TwitterGov tweet, and the following hashtags will add them to tweets: #IVoted, #IVotedEarly and #YoVot?. The 2021 United States election season is right around the corner….
Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills
Jennifer Lopez, like aspiring artists before her, heard early in her career that talented people were “a dime a dozen” and that, sooner rather than later, someone “younger and better” would come along to capture the public’s attention. Lopez, speaking during the final day of Brandweek, poked holes in that outmoded way of thinking by…
Twitter’s Sarah Personette Talks All Things Brand Safety
Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy. “The health of the conversation became our No. 1 priority about four years ago,” Personette said. “This…
3 Reasons Marketers Should Take Note of Google’s Newsletter Effort
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice. News broke last week that engineers working at Google’s in-house incubator, Area 120, have developed a product called Museletter, which will allow users to create a public-facing Google profile that they…
Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users…
Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis
Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total. The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which…