Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
E.l.f. and its CMO Kory Marchisotto have received a number of accolades since the veteran beauty marketer joined the company more than two years ago. But few can compare to this past week, when the beauty brand achieved a kind of cultural milestone by becoming a question on the game show Jeopardy! “It was a…
Messenger From Facebook: How to Create Word Effects
Messenger From Facebook added the ability for users to create “word effects” that will automatically trigger when a specific word or phrase is used in a conversation. These effects cause the chosen emoji to rise from the bottom of the screen. For instance, if a user creates a word effect for the phrase, “I love…
Messenger From Facebook: How to Use the A Cardi Party Sticker Pack
Messenger From Facebook added a new sticker pack called “A Cardi Party,” which is themed after recording artist Cardi B. Our guide will show you how to use the A Cardi Party stickers in your conversations. Note: These screenshots were captured in the Messenger from Facebook application on iOS. Step 1: Open a Messenger conversation…
Beauty Brands Must Bridge Their In-Store and Digital Media Strategies
Mass market beauty brands spend a lot of time thinking about how to get customers to “the wall” as well as how to engage with them once there. That’s the classic in-store experience. It’s where beauty buffs sniff, sample and draw on their hands as they imagine the possibilities. But the online path to purchase…
WPP Agrees to Pay $19 Million Following SEC Bribery Accusations
Editor’s Note: The story has been updated with comments from WPP WPP has agreed to pay more than $19 million by the Securities and Exchange Commission over anti-bribery charges in relation to its acquisitions in high-risk markets. The SEC claimed that WPP had violated parts of the Foreign Corrupt Practices Act (FCPA) when it acquired…
British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives
A home should be an extension of the people who live in it is the message that comes from the latest campaign from British retailer B&Q as it tells people to “Build a Life.” The latest part of the ongoing “Choose Change” focus by the home and interiors retailer aims to showcase that by not…
This TikToker Gave Brands the Refresh They Didn’t Know They Needed
Earlier this month, TikTok user Emily Zugay uploaded a satirical video in which she made mock redesigns of famous logos. A week later, huge brands like Adobe, Tampax, Nascar and Tinder had left comments on the video, begging her to make crude reimaginings of their own marks. She more than delivered, sharing more MS Paint-esque…
From Athleta and Petco to Vrbo and JLo, Watch the 2021 Brand Genius Awards Show
In the midst of Brandweek 2021, Adweek was proud to present the Brand Genius awards–our recognition of the best work in marketing and brand-building, and Adweek’s highest annual honor. Now in its 32nd year, Ko Im hosted Thursday’s event honoring 10 marketing leaders who have led their brands through the daunting challenges of a global…
Cookieless Is Top Of Mind As Teads Bides Its Time Before Another Run At An IPO
Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there are lots of other items on the immediate agenda, says Pierre Chappaz, the company’s founder and executive chairman. The programmatic video platform, which is best known for originating the outstream ad unit, has its eye… Continue reading »
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