Month: September 2021

Honda plans to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022.

The new service helps marketers drive and automate opt-ins on mobile after Apple’s rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday.

“Green Market Report” is headed by a former Wall Street executive. It claims 150,000 page views per month.

If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all
U.S. television ad spend — the real nemesis to modernizing the TV and video ad industry.

The transfer date on the sale is now set for Sept. 30. Dentsu has negotiated an 11-year lease to remain in the building, which also takes effect at that time.

Nearly half of consumers say they’re “unlikely to buy products or services from companies not aligned with their political views.”

Alex Chatfield, VP, Marketplace Development, Xandr  Once upon a time, desktop display advertising was the central way for brands to reach digital audiences. It was a simple process: “I want to appear in The New York Times. I will target nytimes.com. My ad is live on nytimes.com.” While desktop display still plays a prominent role in digital campaigns… Continue reading »

The post App Targeting Isn’t Good Enough For Modern CTV Buying appeared first on AdExchanger.

Plus: Inside an early Facebook funding meeting, how units of measurement got so messed up, and a mission for mankind.

Live plus same-day time-shifted and CBS is tops. Seven-day ratings are yet to come. But the bottom line: How do advertisers feel?