The irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to “infamous gin slinger” Ryan Reynolds. But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz, on her social media channels…
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings retailer to further grow its business. That’s according to Umesh Sripad, the banner’s chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital efforts….
Facebook Reacts to National Suicide Prevention and Awareness Month
Facebook is marking National Suicide Prevention and Awareness Month with two initiatives: limiting the distribution of content that does not violate its rules but trivializes themes around death, depression or suicide; and releasing a new toolkit to guide conversations about viral suicide challenges. Global head of safety Antigone Davis wrote in a Newsroom post, “September…
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Facebook Details Why Some Content’s News Feed Distribution Is Reduced
Reasons why Facebook may remove content from its News Feed are clearly detailed within its community standards, and the social network published its content distribution guidelines Thursday to shed more light on why content may receive reduced distribution on News Feed. Director of product management Anna Stepanov explained in a Newsroom post, “As we work…