Month: September 2021

The global rollout Thursday of Twitter’s Tips feature on iOS is just part of what product lead for creator monetization Esther Crawford called a philosophy to “turn followers into fans and fans into funds.” The extended availability of Tips is the first step in Twitter’s push to “go beyond 280 characters,” head of consumer product…

In the nearly four decades since its inception, Sam’s Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low for small business owners and organizations with the aim of building self-sufficient communities. That dedication to Walton’s legacy is being extended into the world of…

In 2018, Snap’s stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in 2018 as chief business officer…

The prior algorithm adjusted calculations for Black patients—making it harder for them to qualify for transplants and other treatments.

The popularity of the National Football League (NFL) has grown in recent years, expanding across platforms, apps, discussion boards and online games, creating new and deeper forms of engagement among fans. At the same time, live NFL game ratings on linear television have declined, as they have for many major sports. How, then, can advertisers…

Since Netflix CMO Bozoma Saint John joined the streamer in August 2020, she’s working to take the brand to the next level–which, for her, is all about meeting her own expectations. “Even at the start of my career back in the early 2000s and working with Spike Lee all the way to now, sitting in…

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. Impossible Pork, premiering today, is a different product than the brand’s existing sausage alternative that’s sold at grocery stores nationally and in breakfast sandwiches at…

Actress, singer and entrepreneur Jennifer Lopez officially became Adweek’s Brand Visionary for 2021 when she accepted the award earlier today at the Brandweek summit. Created to recognize a career’s worth of branding and marketing achievements, Brand Visionary is Adweek’s marquee award, and Lopez is the 10th person to receive it. “I’m grateful for his honor,”…