Month: September 2021

Social audio application Clubhouse introduced a new feature Thursday, Wave, that enables its users to easily start private rooms on the platform and invite people. Clubhouse explained in a blog post Thursday, “Here on Clubhouse, more than 700,000 rooms are created every single day. Many of these are the communal moments you know and love,…

With four digital and two static billboards, the luxury hot sauce that has taken over social media is now dominating the Philly Fashion District. According to Michelle Gabe, Truff’s marketing director, adding a branded twist to the city’s most sacred delicacy–the cheesesteak–needed to be done with the utmost respect. “We know how passionate people can…

LinkedIn said Thursday that it discovered and corrected seven technical issues within its ads products that impacted roughly 8% of its LinkedIn Marketing Solutions customers. The issues impacted reporting on the measurement of views for certain video ad campaigns, click counts for campaigns on mobile ad network LinkedIn Audience Network and metrics on some sponsored…

Branding veteran Remi Kent is going from steering the identities of Post-it Notes and Scotch tape to managing a stable of customer service characters as CMO of Progressive Insurance. Kent’s official start date is Nov. 1. She takes over the role from Jeff Charney, who announced in March that he planned to retire by January…

At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed…

When women come home from a day at work, they want to change out of their uniforms into their own comfortable clothing, a truth that Camaieu, the French women’s ready-to-wear brand with a network of 512 stores, has recognized in its new campaign. Created by Havas-owned agency Buzzman, the campaign aims to help women feel…

Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues. The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning…

The Facebook mobile application offers a Lift Black Voices content hub, where users can read stories about Black culture, view educational resources and more. Our guide will show you how to access the Lift Black Voices content hub in the Facebook app. Note: These screenshots were captured in the Facebook app on iOS. Step 1:…

The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and retail vertical clients, with Moat licensing data from retail membership and loyalty programs to connect those customers to online identity… Continue reading »

The post Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner appeared first on AdExchanger.

Facebook is tweaking its cookie consent controls in the European region in order to align with requirements including General Data Protection Regulation and the ePrivacy Directive. The social network said in a Newsroom post Thursday that the goal is to give people “a more granular level of control” over their cookie choices and more information…