Month: September 2021

From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category. Composed mostly of advertising revenue, it’s proven to a slew of digital companies that they can gain profitability by pursuing the sky-high margins in advertising. On this week’s Big Story,… Continue reading »

The post The Big Story: Everyone’s Launching An Ads Business appeared first on AdExchanger.

Long live the Tiger King: Netflix is making a followup to its hit docuseries, which became a breakout hit last year at the start of the pandemic. Top line Tiger King 2 is set to debut on Netflix later this year, the streamer said today, leading a slate of five upcoming true crime documentaries focusing…

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flocking to Roblox. Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike. That’s just a sampling of the…

Live Will is designed to make the process of announcing a loved one’s death and sharing chosen messages less challenging. Privacy and longevity — how long the video messages will “live” — are the
focus.

Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the distinction between on-premises and off-premises digital billboards
runs afoul of the First Amendment.

The new facility consolidates 35 agencies and 2,000 staffers previously at nine sites into a single renovated facility in the San Cristoforo district.

A recent experiment found that music can help people better tolerate acute pain, so Reckitt drug Nurofen made a special song for people experiencing just that. The project, created by McCann London, launched during Pain Awareness Month in September and features an exclusive track that was scientifically engineered to help people manage their pain. Nurofen…

Curated content platform Flipboard detailed several updates to its email newsletter offerings Thursday. Flipboard said in a blog post Thursday, “I was invented in 1978. First widely used within universities in the early 1990s. Over 300 billion of me are delivered every day. What am I? If you guessed email, you get a point.” Email…

NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative currencies as it prepares to move away from legacy TV ratings giant Nielsen as the industry’s single currency provider. Kelly Abcarian, NBCU’s EVP of ad measurement and impact, again called for “measurement independence” and for… Continue reading »

The post NBCU Highlights Three Measurement Providers As Alternatives To Nielsen appeared first on AdExchanger.

Netflix has previously offered free trials and limited content in various international markets as a sampling method to drive conversions to its paid plans, but the mobile-only plan is a new
variation.