Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning

Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate on artificial intelligence and application-programming interfaces aimed at helping grocery shoppers with their fresh meal planning. Albertsons will also be able to tap Pinterest’s creator ecosystem, insights on trends and content formats such as multipage…

Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle,…

Unilever Sends a Message to Hispanics Living in America

The people who make up America are changing. That means the shoppers who walk down grocery store aisles looking for soap and mayonnaise are changing, too. Between 2010 and 2020, the number of U.S. residents who identify as either Hispanic or Latino increased 23% to 62.1 million, according to the Census Bureau. The group now…

What Is A Cable Network Worth Now?

Scores of lesser-profile premium streaming services are hoping they can make up ground — perhaps as niche services. That may leave cablers in a precarious position.

Cross-Media Measurement: How About Never, Is Never Good For You?

“How close are we?,” ARF moderator Alice Sylvester asked her panelists, rhetorically answering, “We are not going to get there, right?”

How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in…

‘Law & Order: SVU,’ Sturdiest ‘L&O’ Of Them All, Returns for Season 23

Somewhere on some TV channel in the U.S. or abroad right now, an episode of one of the “Law & Order” shows is almost certainly on TV.