Month: September 2021

When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar, chief marketing and digital officer at sports nutrition company Nutrabolt, has done the opposite, taking its C4 Energy drink brand into the future, utilizing athlete partnerships and her CPG experience to lead the brand to…

Audiences excited about HBO Max’s upcoming DC Comics comedy series Peacemaker have John Cena to thank for the series–a spinoff of the recent Suicide Squad movie centered around his character from that film–existing in the first place. In fact, show creator, director and executive producer James Gunn, who was first introduced to Cena and the…

Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it by
charging higher prices and increasing the ad loads in its feeds.

Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it by
charging higher prices and increasing the ad loads in its feeds.

On Sunday, North Carolina-based agency Boone Oakley offered an off-beat message to tailgating football fans at the 49ers vs. Panthers game in downtown Charlotte, N.C.: don’t get vaccinated. The agency posed as a fake business–Wilmore Funeral Home–to shock residents with a sobering reminder about the dangers of exposure. Since the campaign launched, the vaccination page…

Yum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its fast food chain KFC. “We have informed W+K Portland that we are putting the KFC U.S. creative and media business up for review,” a spokesperson for Yum! Brands told Adweek in an email. “Since 2015, W+K has been a valuable part of…

The seismic shock of 2020 brought brand authenticity–a trend that was already gaining ground–to the forefront. Today, there are more opportunities than ever for marketers to deepen their relationships with consumers and meet their evolving needs. Some examples are through various means of connection, like promoting civil rights and racial equality, sustainability and mental health…

Succession fans have been waiting more than two years to find out what will happen following the explosive, family-rift-making press conference featuring slighted second son Kendall Roy that capped off Season 2 and spurred months of fan discussion and theorizing. Luckily for viewers, they will soon have answers when the pandemic-delayed Season 3 premieres on…

New research from the Ad Council shows that one in five young adults are unsure about getting a Covid-19 vaccine and the same percentage of parents of kids ages 12-17 haven’t yet decided if they want to vaccinate their kids against the disease. A new campaign running as part of the Ad Council and Covid…

When Vin Diesel wore a leather skirt at the MTV Europe Music Awards in 2003, news outlets were quick to justify his ensemble as a cultural nod to Scottish kilt fashion. According to Jeanne Yang, a creator and producer at entertainment company Anonymous Content, this outfit choice would not need to come with a justification…