Despite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co. But consumers are likely familiar with one of its many brands, perhaps because they’ve heard taglines like, “Every kiss begins with…
Albertsons Teams With Livestreaming Startup for TikTok-Like Shoppable Videos
Albertsons Companies is the latest retailer to experiment with shoppable video through a new partnership with startup Firework. The grocery giant, which also owns Safeway and Jewel-Osco, will use the platform to create and curate TikTok-like short-form and livestream videos that will be hosted across Albertsons brand websites and apps. The partnership is the latest…
What Social Media Needs to Learn From Traditional Media
Government regulation will never fix everything wrong with online discourse. The industry needs to develop professional norms—just as journalism once did.
Financial Success Is Not Enough for Latinx-Founded Companies
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. I immigrated from Nicaragua to Florida at age 17. As a teenager in a new country, I naturally sought out role models. But there weren’t any business leaders, elected officials…
5 Advertising Secrets Direct From Amazon
Amazon CEO Jeff Bezos may no longer be the richest person in the world, but the ecommerce platform remains one of the most powerful companies in existence. Its reach stretches far beyond commerce and into cloud computing, health care, logistics and technology, to name a few additional business sectors. Advertising a brand of this scope…
Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising
An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.” Having staged a number of protests against the brand already in…
Why Non-Advertising Businesses Are Going Into Ads
One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies. The OG of this category is Amazon. The online retailer has shown ads can be a high-margin addition to the bottom line, boosting profit without heavy upfront investments for any business with valuable… Continue reading »
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NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
NewsGuard will enable Zefr’s clients to create inclusion and exclusion lists, preventing them from “overblocking” legitimate news publishers on the platform.
Instagram: How to Hide a Suggested Post From Your Feed
After Instagram users reach the end of new content from the accounts they follow on their home feed, the Instagram application will show them suggested posts from users they may be interested in. If you ever come across a suggested post you’re not interested in seeing, you can hide it from your feed. This will…
3 Ways to Boost Digital Engagement With Better Accessibility Solutions
As businesses begin to rebound from the economic downturn of the past year, advertising spend is once again surging. The Wall Street Journal reported that companies plan to increase their advertising budgets by 15% in 2021, the largest jump since the end of World War II. Specifically, companies are pouring resources into digital advertising, outpacing…