The Dallas Cowboys are the most valuable sports brand in the world, even if the scoreboard and standings disagree. Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion. Much of that value can be seen from Cowboys evp and chief brand officer Charlotte Jones Anderson’s window: the organization’s…
Snap Forms ‘AR Lab’ Partnership With WPP
In what appears to be an industry first, WPP is teaming with Snap to create an “AR Lab” to research and develop augmented-reality applications that create a more immersive experience for consumers,
and better results for advertisers.
and better results for advertisers.
Agency Known Went From Making a Super Bowl Ad to Netflix Documentary for Inspiration4
Agency Known’s studio branch in Los Angeles has had Hollywood ties for years, but nothing compares to the star power the team encountered on its latest project. Known Studios helped a crew of four non-astronauts reach higher than any civilian has before, as it helped produce the series Inspiration4 for Netflix. Known became involved with…
Stagwell Expands in Latin America With Allison+Partners and Grupo Garnier Partnership
Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier. The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico….
Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific
Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of… Continue reading »
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Discord: How to Turn On Streamer Mode on Desktop
The Discord desktop application features a Streamer Mode that content creators can turn on before they begin livestreaming. When Streamer Mode is turned on, the Discord app may disable sounds and notifications, hide invite links and more, depending on the user’s preferences. Our guide will show you how to turn on Streamer Mode in the…
Discord: How to Change Color Saturation on Desktop
The Discord desktop application allows users to change the app’s color saturation. By default, the saturation level is set to 100%, but users can lower this figure to suit their preferences. Our guide will show you how to change Discord’s color saturation in the Discord desktop app. Note: These screenshots were captured in the Discord…
Shutterfly Sees Awkward Moments as Potential Works of Art in Brand Repositioning Campaign
When you’re in the thick of a truly embarrassing or chaotic moment, the reigning thought running through one’s mind tends to be, “Get me out of here.” Rarely–if ever–is that thought, “This would make for an excellent coffee mug.” But a new campaign from Shutterfly and its recently announced AOR, Mischief @ No Fixed Address,…
Michelle De Mooy Joins MPA As Senior Director of Policy
De Mooy will represent the industry on digital technology and private policies at the state and federal level.
Microsoft GM Steve Sirich To Leave Company
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only major ad exec to leave Microsoft in the past
few months. David Pann, former VP of search at Microsoft, left in August to join LiveRamp as chief product officer.
few months. David Pann, former VP of search at Microsoft, left in August to join LiveRamp as chief product officer.