Month: September 2021

Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO…

Facebook is starting to feel the effects of the privacy changes Apple implemented with its iOS 14.5 operating system, admitting in a blog post Wednesday that it has been underreporting iOS web conversions and cautioning that it expects the iOS updates to have a greater impact on its third-quarter earnings than they did on the…

Democratic Sen. Richard Blumenthal on Tuesday expressed optimism that he and Republican Sen. Jerry Moran of Kansas will be able to move forward with efforts to craft a bipartisan privacy bill.

The self-service option complements the company’s managed services ad business, allowing small and medium-sized businesses to run native ads across its network, says Per Wetterdal, EVP commercial,
Opera.

Like a growing number of restaurants before it, A&W is diving into the stylish swag business, dropping a clothing and accessories line inspired by one of its most popular menu items: fried curds made from Wisconsin cheese. But the brand–perhaps best known for its frosty root beer and old-school dining experience–is forging a pricey new…

The expansion of the U.S. ad economy slowed to 17.% in August, the weakest growth in half a year, due to tougher comparisons with August 2020, which was the first month last year to show growth after
the COVID-19 pandemic triggered an ad spending recession.

Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about
themselves, but recent studies clearly show that is not the case.

Life in quarantine has been difficult for many industries, and retailers are no exception. With many brick-and-mortar retailers closing their doors during the quarantine, the industry has turned to digital to continue to deliver its services. But Chad Melnick has kept Kohl’s at the edge of innovation, starting with partnerships with Facebook in 2019 to…

A man named Wayne is mightily hungover and, to be totally honest, he’s not thinking about environmental issues or animal welfare when he stumbles into his kitchen after an epic night of partying. The bleary-eyed guy just wants “a bomb-ass, fluffy egg sandwich” to soak up some of that alcohol and jumpstart his day, according…