Month: September 2021

Wieden+Kennedy wants its work to mirror culture. And in a culture where the conversation often starts online–in social spaces stocked with consumers who may beg brands to weigh in–having in-tune leadership that understands how to react in the moment is critical. The next iteration of Wieden+Kennedy Portland’s team of executive creative directors is a blend…

I don’t like the emotional impact of social media. It is addictive. It perpetuates a false state of contentment,

CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York Times. Facebook denies it has changed its
approach.

The second day of the ARF conference, opened with P&G’s Marc Pritchard offering “cornerstones” needed to address the gordian knot of crossmedia measurement — and other advertising concerns — with a
call-to-action for constructive disruption.

ABC’s African-American “Wonder Years” is a nostalgic series like the original, except that the new one tackles the issue of race relations.

Global international money transfer provider OFX is now the official currency exchange provider of the National Hockey League under terms of a multiyear North American sponsorship revealed Wednesday. OFX will use the partnership to show NHL fans in Canada and the U.S. affordable and easy ways to move money around the world, and the company…

Samba TV has tapped Meredith Brace as the company’s first chief marketing officer in 21 months as part of a larger talent buildup for the advertising and analytics company. Top line Brace, the former evp of brand marketing and category sales for Fox, has spent her career in marketing, advertising and sales leadership roles, including…

The Philadelphia 76ers announced Crypto.com will be the team’s new jersey patch sponsor this season in the latest blockbuster partnership between a cryptocurrency exchange and a major sports team. As part of the “eight-figure” deal, Crypto.com’s logo will replace StubHub’s on the team’s uniform and the company will help facilitate non-fungible token (NFT) sales around…