From baby food and skincare to best-selling books, actor Gabrielle Union is spinning a lot of plates. There’s a consistent theme throughout all her endeavors, though: She wants her work to fill the needs of marginalized communities, especially communities of color. “My overall goal is to increase diversity and inclusion in a real way–in an…
Someone Is Trolling Politico by Redirecting Its New Product to a Rival Website
On Monday, Adweek received a tip that a new Politico initiative, Congress Minutes, has been the subject of a mysterious act of cyber sabotage. The mobile-first news product, which launched Monday, is written by reporter Anthony Adragna and promises to cover the “latest exclusives, twists and analysis from Congress in real time.” However, if in…
The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes
If you’ve come across a video from The Dodo or its subsidiary, Dodo Kids, you probably watched more than one. The emotionally resonant clips feature stories about humans and animals that leave the viewer feeling better about the world. So it makes sense that the most famous fictional pals of Sesame Street would team up…
Portal From Facebook Unveils Portal Go, Next-Generation Portal+
Facebook CEO Mark Zuckerberg revealed two new members of the Portal From Facebook family of video calling devices in a Facebook Live video Tuesday. Portability comes to video calling with the Portal Go, which includes a 12-megapixel Smart Camera with an ultrawide field of view for immersive video calls, as well as an integrated handle…
Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad
Have you or a loved one been thoroughly duped by the “meatiness” of certain plant-based food? Apparently, you’re not alone and could be entitled to compensation, according to a new campaign from Alpha Foods. In a minute-long spot created in partnership with Mischief @ No Fixed Address, an aggressive attorney informs the viewer that Alpha…
For Brands That Follow Creator Trends, the Possibilities Are Endless
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music U.K.’s 4th Floor Creative describes the team effort for following user-generated content that derives from the brand. Below, in her own words, she suggests that…
ViacomCBS Rolls Out Discounted Showtime and Paramount+ Streaming Bundle
ViacomCBS is looking to woo more customers to its streaming services by bundling its two biggest SVOD offerings. Top line Starting today, ViacomCBS is offering new subscribers a bundle subscription to all-purpose streamer Paramount+ and premium cable and OTT service Showtime. The price, which is advertised as a limited-time offering, starts at $9.99 a month…
To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics
As marketers feel increasing pressure to show the ROI of every dollar spent, measuring the success of influencer marketing has become its own segment in the sphere. “Influencer marketing has flipped the world upside down,” said Sam Saideman, co-founder and CEO of agency Innovo Management. “It has changed the way you think about putting products…
Serena Williams to Star as Wonder Woman in a Comic Book Series From DirecTV
This summer, Serena Williams debuted as a retro-themed Wonder Woman in a heroic spot celebrating the launch of DirecTV Stream. Now, Williams is returning to the role in an actual comic book that will see her fighting for justice as Wondrous Serena. Created in partnership with TBWAChiatDay and Critical Mass, DirecTV’s “Get Your TV Together”…
