Month: September 2021

A federal judge in California threw out claims by photographers who alleged Instagram’s embedding tool enabled outside publishers to infringe copyright.

If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015.

It was the award show’s largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv.

Seven new partners joined the Twitter Official Partner Program Tuesday: Black Swan Data, Bloomberg, Hootsuite, ListenFirst Media, Meltwater, Netbase Quid and Talkwalker. They join existing partners Brandwatch, Dataminr, NTT Data, Salesforce, Sprinklr and Sprout Social. Twitter Official Partners receive “unparalleled” access to data from the social network, as well as early access to beta tests….

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based measurement, it will also also add broadband-only homes as part of…

Snapchat released a set of stickers marking International Week of the Deaf. These stickers encourage Snapchatters to fingerspell. Our guide will show you how to use the International Week of the Deaf stickers in your Snaps. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve captured a new Snap,…

TikTok revealed a slate of live programming on its platform to mark the return of Broadway shows in New York as pandemic restrictions continue to ease. Throughout September and October, artists, Broadway partners and creators will team up with TikTok on live programming including: special performances from Broadway casts; backstage tours showing off costumes, props…

Attention measurement and metrics stole the show during the first day of the ARF’s annual Audience x Science Conference along with the whole topic of streaming and video measurement consumption across
devices.

Facebook continues to command a high level of U.S. adults as the place they “regularly” get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitter, Instagram, TikTok,
Reddit, LinkedIn, Snapchat, WhatsApp, and Twitch.

As the ongoing debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably one of the most important aspect of marketing
today.