In a new crackdown on vaccine misinformation, YouTube on Wednesday removed video channels of prominent vaccine critics, including Robert F. Kennedy, Jr, who founded the group Children’s Health
Defense.
Defense.
The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution
The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big Story. The use of customer data platforms (CDPs) – the trendy software category taking over where DMPs left off and building on CRMs and marketing automation – is on the rise. Special guest Stuart Schneiderman, SVP… Continue reading »
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Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as vice
president of business intelligence.
president of business intelligence.
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
The research provides insight into how brands can improve social media messaging experiences. Unsurprisingly, this includes greater personalization and speedier response times.
IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent
ad-fraud attempts have become increasingly prevalent.
ad-fraud attempts have become increasingly prevalent.
Digiday Vets Launch Subscription Content Service, In A New Field Of Journalist-Consultants
The internet is filled with newsletters, endless Twitter threads, white papers and SEO-based blog posts that claim to be resources for marketers and organizations investing in content and subscription businesses. But, at heart, most advice for how to create content isn’t authored by a respected writer in the space. And that content is often… Continue reading »
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Cross-App Group Chats Roll Out for Instagram, Messenger From Facebook
The integration of Instagram and Messenger From Facebook continued its momentum with the addition of several features Thursday, highlighted by the ability to start group chats across both applications. Cross-app one-on-one messaging between Instagram and Messenger debuted last year and, with Thursday’s update, people can start group chats including their Instagram and Messenger contacts. Messenger’s…
China’s Sweeping Cryptocurrency Ban Was Inevitable
The decentralized technology clashes with the government’s plans for a state-dominated economy—one that includes its own digital currency.
WPP, Snap Partner on Augmented Reality
Ad giant WPP and Snap Inc. opened the doors to The AR Lab, a global partnership aimed at helping brands use augmented reality to build and deliver immersive experiences for consumers. Ecommerce is the primary focus of The AR Lab, and the two companies will combine Snap’s AR technology with WPP’s integrated capabilities across creative,…
Forecast: Disney+ To Overtake Netflix In Global Subs By 2026
Disney+ will reach 284 million global subscribers by 2026, surpassing Netflix’s projected 271 million, forecasts Digital TV Research.