A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny that in the rush to claim premium inventory, rates and eyeballs, the industry made up rules as it went along, capitalizing on pockets of value. This is true of any new marketplace; technology and demand…
Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing
From mass resignations of employees to a slew of new home-bound hobbies, the pandemic era has been as a time for re-evaluation of priorities for many people. Brands need to recognize that consumer self-reflection and follow suit in their own way–by re-examining their purpose and the messages that they put out into the world, according…
Beloved but Elusive, McDonald’s McFlurry Is a Fast-Food Icon
Americans have much to thank Canada for inventing. There’s insulin, for example, and the pacemaker. A trio of Canadian filmmakers developed the Imax format in 1967, and a Nova Scotian inventor named Samuel McKeen gave us the odometer. Then there’s a pioneer named Ron McClellan, who told Canada’s CTV in 2015: “I never expected that…
Infographic: Why Music Is the Way to Reach Hispanic Americans
When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. “Music and culture are intrinsically linked for Hispanic Americans,” said Rob V?lez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos…
The Crypto Crackdown: How Ad Regulators and Platforms Are Targeting Scammers
Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams. From Bitcoin and Cardano to Ethereum and Dogecoin, there are now…
Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces
Clothing brands are coming for what’s in your closet, and they’re turning to third-party platforms for help. The secondhand clothing market is projected to reach 5.4 times its current size in the next five years, according to thredUP’s latest Resale Report. Market research firm Cowen predicts it’ll hit 14% of the total apparel market by…
Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend…
How Zillow Is Supporting Consumers Through the Hard Parts of Moving
33% of sellers have cried at least once during the moving process, according to a 2019 Zillow survey. Considering the additional logistical stressors that come with moving during a pandemic, it’s safe to say that this number has only gone up. But the real estate industry usually doesn’t tell this story; instead, it offers cheery…
When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MotivBase, whose clients are leading national marketers, says it is “teaching people to ask not ‘What are people saying?’ but ‘What do they mean?’