Month: September 2021

We might be a year-and-a-half into the pandemic and working remotely, but many employees still feel the need to prove they’re actually working. Patrick Holly, executive creative director of the freelancing platform Upwork, encouraged managers to end that way of thinking and let the actual work speak for itself during the Using the Hollywood Model…

Uncertainty has been the one constant during the pandemic. It isn’t enough for travel and hospitality companies to know a customer’s demographic details; they have to know the customer much more completely. Heading into the holiday season, travelers are booking later than ever and acting in ways that hotels, airlines, car rental companies and cruise…

The Lego brand has stood the test of time as one that encourages play and fires the imaginations of children (and many adults still) all around the world. Its latest advertising campaign aims to continue its “Rebuild the World” focus in an effort to encourage people to work together to overcome their challenges. The new…

What happens when one of the world’s most brain-bending art companies partners with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse”? You get the universe’s first transdimensional travel ad, obviously. And it’s almost exactly as odd as you’d expect. With Meow Wolf’s “Get Out and See the Worlds,” W+K Portland…

It was a big night for streamers at the 73rd Emmy Awards, but it was also, surprisingly enough, a victory for good old-fashioned broadcast television as the new TV season kicks off. The CBS telecast of the annual awards show, which was also simulcast on Paramount+, drew 7.4 million viewers, up 16% from last year’s…

Fewer adults in the U.S. are getting news from social media sites often or sometimes than in 2020, according to a recent survey by Pew Research Center, with Facebook seeing a more dramatic decrease than the norm, while TikTok bucked the trend and posted an uptick. The think tank surveyed 11,178 U.S. adults from July…

PepsiCo-owned sugar-free soft drink brand Pepsi Max has begun a multiplatform campaign to promote its new move to introduce 100% recycled plastic bottles across its on-the-go range in the U.K. The introduction of the recycling of 500ml and 600ml plastic Pepsi Max bottles is the first stage of the intention to roll out further to…

Xerox Holdings Corporation has shifted Deena LaMarque Piquion from its Latin America operations to its top marketing position as the company expands its global and digital reach. Piquion had served as senior vice president and general manager of Xerox’s Latin America operations since 2019, and brings 20 years of combined sales, marketing and operations experience…