Month: September 2021

A new campaign from Mars Petcare brand Temptations plays on some pet owners’ most irrational fear: that their cat might try to eat them. The ads, which promote Temptations’ limited-edition Tasty Human MixUps treats, come with a warning as ominous as the product name: “treat your pet with Tasty Human treats, before they treat themselves…

American Eagle Outfitters didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek. The launch coincides with the start of football season, and the brand has fittingly brought on board Kedon…

Fashion brands often position themselves as a way to encourage self-expression. PVH Corp.’s Tommy Hilfiger is building on that idea with a “Pass the Mic” campaign encouraging people to share their goals on social media. Tommy Hilfiger enlisted six actors and musicians including In the Heights star Anthony Ramos, Yara Shahidi, Jack Harlow, Grammy-winning singer…

Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client, Omnicom is creating Team X, a dedicated unit that will handle all facets of the brand’s global communications, including creative, CRM, media, digital and more…

When a Depression Sticks representative pitched his line of vapes to a gas station convenience store, he was confident in his ability to complete the sale. But after sharing that the smoking devices–which come in flavors like Melancholy Menthol and BubbleGlum–amplify feelings of sadness and anxiety, the clerk did not share an enthusiasm for the…

Instagram allows users to hide posts on their home feed from users they follow so that those posts no longer appear on their feed. When a user hides someone’s post, Instagram will show other posts from that same user “lower in [their] feed.” Here’s how a hide a post in your home feed. Note: These…

Starburst’s 2007 commercial “Bus Station” introduced us to a new character, the little lad who loves berries and cream, and a marketing star was born. Recently, the spot has made a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance moves. On this episode of Yeah, That’s Probably an…

“Shang-Chi” pulled in $21.7 million in box-office results in its third week, with Disney spending an estimated $1.2 million in national TV advertising.

Content moderation efforts by Twitter and Facebook — including Facebook’s fact-checking of posts about Vice President Kamala Harris — did not violate federal election law.

Mozilla began running an experiment in early September, testing Microsoft’s Bing as the default search engine for Firefox. The company already has a deal with Google, but it’s set to expire in 2023.