ATTN:, a media company that bridges entertainment with topical issues, will create social good content for Facebook for Climate Week this week, kicking off with this video hosted by Sydel Curry-Lee , sister of National Basketball Association superstar Steph Curry. The media company, founded in 2014 by Jarrett Moreno and Matthew Segal, has carved a…
YouTube: How to Turn on Break Reminders
YouTube offers a set of tools that are designed to help users manage their time on the video-sharing application. One of these tools will allow the app to tell users when it’s time to take a break. Our guide will show you how to turn on these break reminders from within the YouTube mobile app….
NBC Rolls Out Pinterest Quiz for Premiere of Drama Ordinary Joe
NBC is backing the premiere of drama Ordinary Joe Monday night (Sept. 20) with an immersive quiz experience on Pinterest. The network teamed up with digital interactive experience platform Jebbit on the experience, which uses Creator Idea Pins to guide Pinners through a series of questions about their passions, and then generates tips to achieve…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Gone are the days where b-to-b marketing was all about rationale and numbers. More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement. In fact, it’s been shown that b-to-b marketing initiatives that tap into people’s emotions are seven times more effective at…
Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social Media
The ANA will oversee the #EngageResponsibly campaign breaking later this year.
To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian
With a name like Candy Crush, the mobile app sounds like a sweet way to pass the time. Unless you’re Khlo? Kardashian, apparently, who takes crushing seriously when it comes to her competition, too. Those who also get zealous about being the best at matching and destroying candies can prove themselves in the first-ever Candy…
Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
“What am I doing?,” asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers? “I’m destroying you.”
Joel McHale Gives Hisense Customers 100 Days to Fall in Love With Their New TV
Joel McHale believes that if consumers can test drive cars and sleep on mattresses for a month before returning the products, they should have the same opportunity when it comes to picking a new TV. The actor teamed up with manufacturer Hisense for a new campaign that allows customers to test some of the company’s…
Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves
Jones Soda, known for oddball flavors like Bug Juice and Blue Bubblegum, plus it’s artistic, consumer-designed labels, is reviving one of its fan-favorite products, Turkey and Gravy, just ahead of Thanksgiving. Different year, same stomach-churning recipe? Not exactly, according to the Seattle-based craft soda company. The Turkey and Gravy beverage has been slightly tweaked from…
No Big Surprises: Amazon, Apple, Netflix Dominate Loyalty Rankings
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year, fewest newbies in over a decade.