Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions

Triton Digital, which was acquired by audio media giant iHeartMedia in early 2021, said the open audience exchange will launch in the Q1 2022.

Restaurants That Thrived During Covid Can Thank On-the-Go Diners

Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants–like almost every other business–were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry–namely the quick-serve and fast-casual segments–have served as something of a…

Expand Your Media Mix to Meet Users Where They Are

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development. The challenge As the…

Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent

On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged…

These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new “Crypto Frequency” campaign from Havas’ Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio…

Facebook Issues 2 Updates to Developer Policies

Facebook detailed two updates to its developer policies. A change related to Facebook Login requires all applications–hybrid, mobile and web–that use the manual Facebook Login flow to check the validity of the session every 24 hours and log users out if it is not valid. Product marketing director, developer platform Kelly Stonelake explained in a…

Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer

The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder’s of Hanover pretzels in…