Month: September 2021

While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…

Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform acquired mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate on the rationale behind… Continue reading »

The post Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies appeared first on AdExchanger.

Nick Cannon’s new talk show premiered this week, and Charlamagne Tha God’s new show premiered earlier this month.

With the help of AI, you’ll be able to take a picture of a shirt, then ask Google to find socks with the same pattern.

iPhone users dramatically underestimate the time they spend on the device, and how often they use it — but actual data shows use is often compulsive.

Industry giant IPG has unveiled the holding group’s new identity solution, Kinesso Intelligent Identity, or Kii, an offering it hopes will alleviate clients’ concerns over ad targeting capabilities in an increasingly privacy-compliant world. Pronounced “key,” the offering uses proprietary technology from IPG’s data services arm Kinesso to help soften the expected loss of customer insight…

BIA says over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 — $15.1 billion and $1.53 billion, respectively.