Are Latino Voters Tiptoeing Right?
A Smart Submarine Deal With the Aussies
Patti Smith Headlines Rimowa’s Star-Studded Call to Travel
In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions. In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at…
Facebook Puts $1M Toward Combating Climate Change Misinformation
More than six out of 10 people worldwide want more information about climate change, according to a survey earlier this year by Facebook and the Yale Program on Climate Change Communication, and the social network is responding to those desires with new ways to help its community engage with related topics and boosting access to…
Snapchatters Can Wrap the Arc De Triomphe Via a New Portal Lens
Snap Inc. teamed up with Sotheby’s and the Estate of Christo on portal lens “The Final Christo: Original Works for the Arc De Triomphe.” Snap referenced a series of sketches and visuals and used a gyroscope lens feature and animation technology to build the lens without actually seeing the final result. Snap Inc. The lens…
Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads
Learning more about the creative process behind a song can bring new levels of appreciation for an artist’s catalog, much the same way listening to higher quality audio recordings can allow fans to hear parts of a song they might not have otherwise noticed. In its new campaign, Dolby Laboratories, Inc. is releasing four long-form…
How the Chip Shortage Is Forcing Auto Makers to Adapt | WSJ
Twitter Unveils New Tools to Help Brands In Q4
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
Don’t Let Creators Become an Afterthought in Your Marketing Budget
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle shares his tips for brands looking to partner with content creators. Below, in his own words, he says follower count shouldn’t be the deciding factor. More than…