Month: September 2021

Mayim Bialik and Ken Jennings are set to host the remaining episodes of Jeopardy! through the end of the year, the latest development in the ongoing turbulent search for a permanent host of the beloved game show following Alex Trebek’s death last fall. Top line Bialik will host the nightly syndicated game show from Sept….

Facebook detailed several new ways for businesses to communicate with their customers and potential customers and manage those communications. Citing a recent Harris poll finding that 75% of adults worldwide want to communicate with businesses via messaging, the company said, “We are investing across Facebook, Instagram and WhatsApp. We are investing in business messaging tools,…

This November, some of the most interesting thinkers, technologists, and artists in the world will convene to discuss how tech is shaping our future.

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven… Continue reading »

The post The Big Story: The TransUnion-Neustar Identity Mash-Up appeared first on AdExchanger.

Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products also make it easier for businesses to manage their day-to-day interactions with customers across Instagram, WhatsApp, Messenger and the big… Continue reading »

The post Facebook Intros Products To Get Personal Without Personalized Ads appeared first on AdExchanger.

A business can choose any of the company’s messaging platforms and Facebook will plant the chat app directly into the business’s ad wherever a conversation is most likely to take place.

If you’ve opened TikTok in the past few weeks, there’s a high probability that you’ve heard–and perhaps even seen–a little lad who loves berries and cream. The character’s repetitive song and marionette-like dance have fueled an incalculable number of video clips, viewed more than 350 million times on the app. It’s been remixed with Abba,…

A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run “abortion reversal” ads since Jan. 2020. Facebook does have a policy banning ads that
promote “inappropriate, illegal, or unsafe” products and services to minors.

Media conglomerate The SpringHill Company, led by LeBron James and Maverick Carter, will create audio programming related to big moments in sports and culture for social audio application Clubhouse under a partnership that was revealed Thursday. A series of SpringHill Live rooms are planned throughout the remainder of September on SpringHill’s club, including (all at…

TV’s strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not include new premium streaming
advertising VOD platforms.