Surfing is having a moment, from its high-profile Olympic debut in Tokyo this summer to its network TV run on ABC’s competition show, The Ultimate Surfer, created by the legendary pro surfer and entrepreneur Kelly Slater. Meanwhile, HBO’s documentary, 100 Foot Wave, recently captivated viewers over six breathtaking hours. The critically lauded series has been…
Instagram: How to Use the J Balvin Chat Theme
Facebook released a chat theme inspired by recording artist J Balvin on Messenger From Facebook and Instagram. When users activate this chat theme in a conversation, the chat will have a cloudy sky in the background. Here’s how to use the J Balvin chat theme in the Instagram application. Note: These screenshots were captured in…
The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive
Between Flo, the gecko, Limu Emu, a duck and the “no mascot mascots”, the insurance industry has plenty of characters trying to coax consumers into their plans. Longtime insurance provider The General keeps stepping up its game and now sits alongside those other big players in the industry. The General’s latest campaign goes well beyond…
How Agency VIA Is Restructuring the Office to Allow More Personal Space
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex–and potentially volatile–topic at companies around the world. For many organizations, it’s no longer about a return to normalcy; it’s about defining…
Pearls Before Swine by Stephan Pastis for Thu, 16 Sep 2021
Dilbert by Scott Adams for Thu, 16 Sep 2021
How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
The world arguably didn’t need another oatmeal brand. But Brian Tate saw a need for one that would reflect health-conscious oatmeal eaters’ on-the-go lifestyle. So Tate created Oats Overnight, a direct-to-consumer brand that allows users to take their healthy breakfast anywhere by providing a custom container for shaking, refrigerating and drinking oatmeal. When the pandemic…
Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
We have seen the transformation of Nielsen from the “gold standard” of TV audience measurement to the Theranos of cross-platform media measurement.
The 10,000-Word Privacy Policy, Thanks To New Laws
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Since the early days of the internet, when federal regulators expressed concern that… Continue reading »
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Next New Thing In Mobile Marketing: The Phone?
A new report from Neustar recommends marketers rebuild consumer trust by using “branded calling” techniques.