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Nina Gregory Joins Clubhouse as Head of News and Media Publishers
Social audio application Clubhouse added a heavy dose of editorial experience to its mix by hiring Nina Gregory, senior editor of NPR’s arts desk, as head of news and media publishers. Gregory had been with NPR for 15 years. Nina GregoryNPR She told Kerry Flynn of CNN Business, “This is the first job I applied…
Nike’s Unifying Ad ‘You Can’t Stop Us’ Wins Emmy for Year’s Best Commercial
Nike’s message of athletic unity, launched during one of the most divisive summers in American history, has won the Emmy for outstanding commercial. The brand and its agency of record, Wieden+Kennedy Portland, can now add the honor for “You Can’t Stop Us” to a growing collection of trophies for the 90-second spot, which also snagged…
TikTok Details Plans for Latinx and Hispanic Heritage Month
TikTok is moving full speed ahead with its celebration of Latinx and Hispanic Heritage Month. The video creation platform wrote in a blog post, “Latinx Heritage Month traditionally honors the cultures and contributions of Latinx Americans and celebrates the rich heritage of all Latin American countries. On TikTok, during this month and all year long,…
MTV’s The Challenge Uses Cameo to Connect With Core Fans
ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company’s MTV network is testing new ways of achieving one-to-one connections. In a promotion for the show The Challenge: Spies, Lies…
LinkedIn Commits $25M to Creator Accelerator Program
LinkedIn will invest $25 million in its new LinkedIn Creator Accelerator Program, which is aimed at helping creators on its platform build their audiences and amplify their voices. Up to 100 U.S.-based creators will be chosen to participate in the 10-week incubator-style program, receiving a built-in creator network, coaching, opportunities to be featured on channels…
Texas Abortion Ban Is a Call to Action for Brands and Agencies
Following the passage of Texas SB 8, which prohibits abortion about six weeks into pregnancy and incentivizes citizens to report pregnancy terminations with a finder’s fee, online abortion clinic Hey Jane approached Dame CEO Alexandra Fine to produce a full-page ad in The New York Times defending reproductive rights. Dame, which crafted an ad supporting…
How Online Grocery Seller Hungryroot Benefits From Not Launching An Ad Platform
The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now… Continue reading »
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