Month: September 2021

Fueled by the pandemic, mobile gaming has increased in popularity over the last 18 months and is poised to continue its ascent in the coming years. On Sept. 1, Adweek held an Elevate summit to take a closer look at the topic. Marketing and mobile gaming executives gathered together to discuss the future of mobile…

Mediaocean, Madison Avenue’s legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options, this morning
announced a deal to integrate TikTok advertising.

HBO Max has seen significant success since taking off last year and while the general market is more than aware of the incredible stories on there, it’s important to the HBO Max team that diverse audiences know they are seen as well. That’s where Jackie Gagne comes in. Gagne has been a part of the…

Facebook detailed several initiatives across its family of applications to mark Latinx and Hispanic Heritage Month. Video destination Facebook Watch will soon feature new episodes of Daytime Emmy Award-nominated series Red Table Talk: The Estefans, as well as a new four-part series spotlighting major Latinx artists with unique stories about their heritage. On the music…

The calculation may be numbers, which are ever changing, or critical popularity.

Zeny Shifferaw joined Pinterest as creator inclusion lead, tasked with helping the platform build a rich and inclusive creator ecosystem. She had been vice president of culture community and casting at creative communications agency Day One. At Pinterest, she will work with cross-functional teams including inclusive product and marketing to define, structure and roll out…

Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry. Top line The pair today announced an integration that will enable brands to access ConnectID to tailor their…

Pinterest extended its shopping features for both merchants and Pinners to seven more countries Wednesday: Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland. “Over the years, we’ve made it possible to go from Pin to purchase,” Pinterest head of shopping product Dan Lurie told Adweek. “Computer vision and visual search enable Pinners to re-create…

With working from home, more people are embracing getting their workout right from the comfort of their own house by getting a Peloton. But their experience doesn’t end there: chances are they have found online communities around the product, whether on the Peloton platform or through social media channels. Enter Jayvee Nava, VP of Community,…