Month: September 2021

Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues.

Agencies — including Dentsu, Havas, McCann and Publicis — agreed to new global standards for influencer marketing of alcohol, especially to prevent minors from being exposed to it.

LinkedIn Marketing Solutions introduced several updates Tuesday with the aim of enabling businesses to deepen their engagement with their audiences and create community, highlighted by articles for pages. The professional network said in an article, “As the way we do business and how we work and engage with audiences continues to change, the constant is…

Intuit says the acquisition will help it accelerate acquisition of small-business clients.

Kraft Heinz sold Planters and the rest of its nuts business to Hormel Foods in June as it continues to consolidate its brand portfolio. While brand sales are normally nearly invisible to consumers, Austin, Minnesota-based Hormel is drawing attention to the move by parking the Nutmobile in its home state for an “Inn a Nutshell”…

There’s a new leader in the sports league clubhouse on TikTok, as World Wrestling Entertainment recently surged past the National Basketball Association. The edge was slight at the time of this post–13.6 million followers for WWE, 13.4 million for the NBA–and WWE vice president of digital media Steve Braband told Adweek he expects a “healthy…

Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…

In addition to websites including TMZ and TooFab.com, Fox will acquire the brand’s TV shows and Los Angeles-based tour bus business.