While the role of digital technology in disrupting traditional retail isn’t new–in fact, it has been unfolding for over 20 years–there is a new level of urgency for retailers to double down on personalization, adaptability and innovation. The reality is, even with vaccines in circulation, an alternate retail universe is among us and with it…
Burns’ Ali Documentary Might Be The Greatest TV Show This Year
Muhammad Ali was once arguably the most famous human on the planet Earth.
Financial Times Calls On Its Readers to Dream Up a Better Future After Covid
A line from the Financial Times’ new global campaign might sum up how many people feel after the past 18 months: “Let’s not go back to a past which wasn’t working anyway,” FT columnist Sarah O’Connor says in the ad. This rallying cry is one of numerous voices featured in the FT’s “Letters to this…
A Stanford Proposal Over AI’s ‘Foundations’ Ignites Debate
A research paper that dubs some artificial intelligence models “foundational” is sparking a dispute over the future of the field.
Bustle and Taste of Home Bring Tuscany to Your Table
In the fight for media budgets, publishers are getting more creative and in some cases that means getting into bed with competitors. Bustle Digital Group together with Trusted Media Brands has created a campaign for Italian food products Bertolli, including a recipe club designed to appeal to the separate publishers’ two different audiences. The campaign…
New Huge CEO Mat Baxter’s 45-Day Plan Focuses on Data and Talent
To Huge’s new CEO Mat Baxter, the ad industry is going through period of evolution similar to the music industry when it digitalized in the early 2000s. Apple swooped in, creating a digital marketplace for music after traditional companies reliant on CDs didn’t fully invest in digital. Baxter sees the agencies industry battling the same…
Feeding America’s Sobering PSA Turns Sacrifice Into Food
For many of us, dinnertime arrives with a bevy of choices. We will have chicken or beef? A frozen meal or something home-cooked? Can we forgo our kitchens altogether and order in? Whatever we choose, we’re almost guaranteed to go to bed with a full stomach. For some of us, a simple meal doesn’t come…
IDG Buys Martech Firm KickFire
Just weeks after its takeover by private equity funds from Blackstone, and International Data Group, or IDG, is on the acquisition trail as the publisher attempts to enhance its offering in the eyes of b-to-b advertisers. Top line IDG, the publisher of special-interest titles such as Macworld, PCWorld and Tech Advisory, has purchased KickFire as…
Jennifer Lopez to Be Honored as Adweek’s 2021 Brand Visionary
Jennifer Lopez is being recognized for a different set of roles beyond the ones she’s famous for on the pop charts and in Hollywood: Adweek is honoring the star as its 2021 Brand Visionary. The award acknowledges her extraordinary role as an entrepreneur, launching a billion-dollar empire that spans fashion, music, film and now her…
Elevate to New Heights With This CBD Brand
Chris Roth entered the cannabis space while working at an investment bank. The idea for Highline Wellness, a natural CBD company, sparked when Roth latched onto an opportunity to introduce people to CBD in New York. The company’s goal is to provide products that effectively give consumers access to a happy and healthier state of…