Reddit rolled out three updates aimed at giving its users more control over their followers. Redditors can now opt out of followers by going to their account settings on Android or iOS or to the profile tab in their user settings on the web. In a feature that had already been available on Android and…
Hundreds of iPhones Are in ‘Ted Lasso.’ They’re More Strategic Than You Think. | WSJ
SiriusXM Offers a Star-Studded Reminder That Satellite Radio Isn’t Just for the Car
In its largest multimedia promotional campaign to date, SiriusXM is tapping an A-List crew to let consumers know that its satellite radio services can go wherever they go. Created in partnership with independent creative agency Translation, the campaign titled “The Home of SiriusXM” is debuting six short spots starring top-name creators, all living as roommates…
The Met Gala Is (Sort of) Shoppable on Instagram This Year
The Met Store, the retail arm of New York’s Metropolitan Museum of Art, has partnered with fashion media powerhouse Vogue to sell designer products on Instagram as the Met Gala–the A-list event whose red carpet has in prior years seen actor Billy Porter carried in by half a dozen shirtless men and actor Jared Leto…
Joe Biden’s Presidency Is Incredible—No, Really
“Lead Generation,” “Brand-Building Strategy” Intent Data Spikes Among Brands
Companies are strategizing for the new fiscal year ahead.
J.Crew Looks for a Fresh Start With Tracee Ellis Ross
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at…
3 Themes for Micro-influencers to Keep in Mind When Working with Brands
Micro-creators are becoming top-of-mind for brands, as they provide an opportunity for intentional targeting given their niched approach to storytelling and how they’ve curated their personal brands. However, because this segment may not have an entire team driving their “business”, it’s critical to sign legal agreements with every partnership, understand the value and know what…
Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
Advertising is on track to surpass $1 billion in digital music revenues this year.
Thumbtack’s New Head of Marketing Sets Her Sights on Customer Experience
Home management platform Thumbtack has built momentum this year, and to keep the brand going in the right direction it’s hired Amanda Reierson as head of marketing. Reierson brings more than 20 years of experience to the role, most recently as chief growth officer at Farmers Insurance, where she led the company’s digital transformation and…