The Muppets’ Animal Is a Chaotic House Guest in a New Geico Ad
Picture this: After a tireless search and unspeakable toil, you finally move into your dream home. For the most part, things are close to perfect. Your bedroom is spacious. The neighbors are tolerable. There’s just one problem: There’s an animal residing in your attic. He’s an exceptional drum player, but he’s a nuisance nonetheless. Unfortunately,…
Super Coffee Calls Out Starbucks and Dunkin’ Over Sugar in Ad
Bottled coffee brand Super Coffee is looking to revolutionize the caffeinated beverage industry with a call to cut sugar from coffee recipes. On National Coffee Day, the challenger brand figured why not be bold? Super Coffee took out ads in The Boston Globe and The Seattle Times today, asking Dunkin’ Donuts, Keurig, Pepsi, Coca-Cola and…
Plant-Based Brand Lightlife Recruits Awkwafina as Voice of Its Largest Marketing Campaign to Date
A year after vowing to clean up its products–and starting a plant-based food feud with some of its competitors–Lightlife is kicking off its most significant marketing to date with a campaign that leans into its simplified recipes and features the voice of actor-comedian Awkwafina. The legacy brand, owned by conglomerate Greenleaf Foods, has devoted the…
Robinhood Enters Content Partnership With Snap
Financial services company Robinhood entered into a content partnership with Snap Inc. to bring its Snacks “highly digestible and engaging financial content” to Snapchatters. New episodes averaging three minutes in length and featuring the top financial news stories will be available via Snapchat’s Discover platform twice per week. In addition, Robinhood will roll out Snacks…
The Curious Case of Puerto Rico Within the Marketing Landscape
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. In today’s industry, segmentation and regionalization are vital planning tools for all marketers … but what happens when it’s unclear exactly to which region or segment your target actually belongs?…
OWN Rescues Canceled CBS Courtroom Drama All Rise
All Rise has risen again: OWN has ordered Season 3 of the courtroom drama, following its cancellation by CBS this spring. Top line The 20-episode Season 3 will air on the Discovery-owned cable network next year, making All Rise the third broadcast show canceled last season to find a new home on another platform. Additionally,…
Following C-Suite Shuffle, AB InBev Announces Global Media Review
The changes keep on coming at Anheuser-Busch InBev. The world’s biggest brewer today announced a global media agency review, just weeks after Benoit Garbe took the reins as chief marketer. The company confirmed to Adweek that Denstu, Publicis and WPP were invited to the review, and that one or more agencies may be selected. At…
A Hot Minute: Domo Shares Data on What Happens Online Every 60 Seconds
Domo released the ninth edition of its Data Never Sleeps infographic Wednesday, The business cloud platform shared the following statistics for what takes place on social platforms in a given minute: Clubhouse: 208 rooms are created. Discord: Users send 668,000 messages. Facebook: Users share 240,000 photos, and Facebook Live receives 44 million views. Instagram: Users…