You can see a lot on a drive around Los Angeles–epic traffic jams, non-native palm trees and random D-list celebrities, typically. But now you can add to the list of possibilities a 10-foot-tall soy sauce packet and a piece of sushi the size of a subcompact car. They’re worthy of a double take, and that’s…
TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity
TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion,… Continue reading »
The post TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity appeared first on AdExchanger.
UM Creates Chief Diversity Officer Role, Taps Diversity Vet Marshall To Fill It
The new role includes the launch of a certificate program to facilitate entry of BIPOC talent into the advertising and media industries.
Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign
The James Bond movies always come packing when it involves premium brand promotions and the latest, No Time To Die, is no different–even if its release has been delayed by over a year. One brand partner, Smirnoff, wants audiences to remember its long-standing association. The Diageo-owned Russian vodka aims to stir fans with excitement and…
Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Jim Lanzone returns to media as Yahoo’s CEO in an effort to jump-start the company’s growth and explore strategic opportunities for the legacy internet player.
Being There, Sort Of
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media.
Reflections Of 9/11: How Madison Avenue Remembers It
Aborted client pitches, PTSD, and calls to action, ad execs weigh in on the legacy of 9/11 and how it has transformed their world.
NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
The Super Bowl champions — the Tampa Bay Buccaneers — beat the Dallas Cowboys in a prime-time broadcast of the game the league calls NFL Kickoff.
Twitter: How to Stop Twitter From Personalizing Your Experience Based on Places You’ve Been
By default, Twitter may personalize your experience on the social networking platform based on places you’ve been. However, you can turn this setting off if you don’t want Twitter to do so. Our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap…
Twitter: How to Mark Media You Tweet as Sensitive
Twitter allows users to mark any media they share “as containing material that may be sensitive.” For instance, a journalist may want to turn on this setting if they share media containing violent content. Our guide will show you how to turn on this sensitive content media label for your account. Note: These screenshots were…