Month: September 2021

Jeff Marshall knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that. “If we actually want to do it right, we need people who are sitting in the seat of holding their agency accountable,” said Marshall, who recognizes that the demand of…

As we venture deeper into the age of corporate and social responsibility, consumers all over the world are asking corporations and organizations to demonstrate their accountability. This expectation has seeped into debates about music sourcing and compensation. In the days of Napster and digital files, music fans expressed limited awareness of their impact on artists’…

Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on Yeah, That’s Probably an Ad, we’re discussing the winner of Adweek’s 2021…

To date, the initiative has gotten support from ANA, 4A’s, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen.

Trade shows, showrooms and in-person shopping–all the traditional means of in-person product discovery–have been dramatically altered by the global pandemic. Enter online marketplaces, which are experiencing rapid growth in the retail space. Data shows a whopping $2.67 trillion was spent at online marketplaces in 2020 alone. Ian Leslie, senior director of retail advocacy at Bolt,…

The Hollywood adventure continues for Wrexham Football Club owners and co-chairs Ryan Reynolds and Rob McElhenney, who have released a video through their club’s social media platforms to announce that it will be one of the teams to feature in the next installment of EA’s global computer game series FIFA 2022. The pair, who are…

Few ads have ever earned the right to be described as “beloved.” But one that’s indisputably worthy of the title is Geico’s spot reimagining Tag Team’s classic hit as “Scoop, There It Is.” The ad, which debuted in December 2020, has been out of rotation for a few months, but now the brand is bringing…

Apple is looking to the future with bigger ticket items. Not TV sets, but $30,000 to $40,000 self-driving vehicles.

TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 billion, and will use it to accelerate its diversification into
digital marketing services.