Chromosome Apocalypse Is TV’s Newest End-Of-The-World Scenario
In “Y: The Last Man,” a mysterious virus kills every man on Earth except one guy.
Targeting Ads To The Unvaccinated Becomes An Art
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.
Snap Welcomes 3 Additions to Its Talent Partnerships Team
Snap Inc. added three new executives to its talent partnerships team. New head of talent partnerships for Europe, the Middle East and Africa Julie Bogaert joined the company from Facebook, where she had been a strategic partnerships manager for the flagship social network and Instagram, as well as its second employee in the EMEA region….
‘BuzzFeed’ Confirms Potential For Ecommerce Growth
Ecommerce revenue, which includes commissions on referral traffic to online retailers, surged 82% to $17.1 million on a higher volume of transactions from a year earlier.
S4 Capital To Expand Services Into Tech as it Reveals Second Quarter Growth
S4 Capital, which is the holding company for the recently rebranded umbrella agency group of Media.Monks, intends to expand its services into technology–it has revealed–as it announced a six-month increase in gross profit of 49% while experiencing an acceleration in growth for the second quarter. With like-for-like billings up by almost 82% to $756.5 million…
76% of Americans Want Sustainable Products—but How You Define That Matters
Say you’ve got a sustainable product ready for market. What’s the best way to grab consumer attention? To get an idea of which sustainable attributes are most important to consumers, Adweek teamed up with intelligence company Morning Consult to ask them directly. Sustainability is important, but so is cost According to the survey, sustainability is…
5 Steps Men Can Take to Stamp Out Workplace Harassment
When asked about sexual harassment in the workplace, companies will often reiterate the same phrases of “zero tolerance” or “no place in our office,” but the problem often lies in that most complaints never reach human resources. A Pew Research Center survey revealed that 59% of women have experienced some form of sexual harassment, and…
Olay Launches Campaign To Elevate Diverse Female Coders And Fight Algorithmic Bias
The prevalence of algorithmic bias is more lamentable than it is surprising considering the dearth of diversity in the computer science field specifically and in STEM professions more broadly. “The impact of algorithms is something that’s hiding in plain sight, but many of us are only just becoming aware of the effect it has on… Continue reading »
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TV’s Real Advantage: Treating Consumers as Customers, Not Commodities
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect. As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV… Continue reading »
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